Carroll County Board of Education
In response to an RFP from the Carroll County Board of Education, Gonzales Research and Marketing Strategies, Inc. conducted a comprehensive study of attitudes among various stakeholder groups concerning recent curriculum reforms that had been instituted in the Carroll County Schools, which were causing tremendous strife throughout the county’s education community.

We began with in-depth individual interviews with board members, key administrators, and parents to make sure we fully understood their concerns and to give them an opportunity to provide direct input to the overall process.

Using written surveys, we collected data from students, parents, teachers and administrators, tabulated and analyzed the results, and developed a detailed report that examined and compared opinions on the curricular changes. 

Based on that information, we made a series of substantive recommendations as well as specific suggestions on how to improve the Board’s decision-making and communications processes.

The Board of Education unanimously approved our recommendations, instituted all of them within a year, and had our report on their public web site for nearly a year.

Anne Arundel Medical Center
We were hired by the Anne Arundel Medical Center to execute a 2-phase research project:

First, we conducted a comprehensive, quantitative telephone survey of maternity patients to elicit the attitudes and opinions of mothers who’d recently given birth at the hospital to determine their level of overall satisfaction with the care they’d been given and their attitudes toward new regulations with regard to length of stay. 

Second, we conducted a series of focus groups among breast cancer patients who had recently undergone radical mastectomies to help AAMC determine ways to better meet the needs of these women and their families.

AAMC was extremely pleased with the results of both the quantitative and qualitative research projects.

Gonzales Research &
Marketing Strategies, Inc.
558 Bay Dale Court
Arnold, MD 21012
Tel: 443-458-5034
hilary@gonzalesresearch.com

 
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