Gonzales/Arscott
Research &
Communications, Inc.
Part 2 -
National Issues
January 2002
Contact: Carol Arscott 410-461-5744
Methodology
Patrick E. Gonzales and
Carol A. Arscott formed Gonzales Research & Marketing Strategies, Inc. at the beginning of 1999.
Gonzales is a 1981 graduate
of the
This survey was conducted by
Gonzales Research & Marketing Strategies, Inc.
from January 9th through
The margin for error,
according to customary statistical standards, is no more than plus or minus 3.5
percentage points. This means that there
is a 95 percent probability that the “true” figures would fall within this
range if the entire survey universe were sampled. The margin for error is higher for any
demographic subgroup, such as gender, party registration or race.
|
Gender |
Race |
Region |
|
Male 415
(50%) |
White 630
(76%) |
Eastern Shore 92
(11%) |
|
Female 418
(50%) |
Black 196
(24%) |
|
|
|
Other 7 |
|
|
Party Registration |
|
|
|
Democrat 474
(57%) |
|
|
|
Republican 265 (32%) |
|
|
|
Independent 94
(11%) |
|
|
Regional Groupings
Baltimore City - includes voters in the City of Baltimore.
Baltimore Suburbs - includes voters in these counties: Anne Arundel, Baltimore, Harford, and Howard.
George
W. Bush
W
is for wow! President George W. Bush,
who lost in the Free State by 17 points in November of 2000, is riding an
enormous wave of goodwill among Maryland voters at the beginning of his second
year in office. Sixty-six percent of
those surveyed said they held a favorable opinion of the President, with 16%
holding an unfavorable view. The
remaining 19% were neutral on Bush. The
last time we tested George W. Bush’s name ID with Maryland voters, in October
2000, Maryland voters were nearly evenly divided on the man who was then the
GOP nominee – 41% viewed Bush positively, and 40% negatively.
Equally
impressive are Bush’s job approval rating among Maryland voters. Nearly three-quarters (74%) said they approve
of the job Bush is doing as President, 16% disapprove, and another 10% had no
opinion. This is a 25-point improvement
since the last time we measured his job performance, in February of 2001, when
just 47% of Marylanders said they approved of his performance in office, and
34% disapproved.
Bush
wins nearly universal acclaim from his fellow Republicans (96%), and earns the
esteem of 75% of independents and 61% of Democrats. Seventy-seven percent of men approve of the
job Bush is doing in office, compared to 71% of women. The disparity between the races is the
greatest among the demographic subgroups, with 81% of whites saying they
approve of Bush’s performance as President compared to 53% of
African-Americans. Under normal
circumstances, we’d say “just” 53%, but considering that Bush’s November 2000
vote among African-Americans in Maryland was in the single digits, his standing
among black voters here is pretty amazing.
2004
General Election
A
re-match between Bush and former Vice President Al Gore produces far different
results than the contest of November 2000.
Then, Gore pounded Bush here, 57% to 40%, with 3% divided among the
minor candidates. Today, Bush beats Gore
53% to 40%, with 7% undecided – a 30-point turnaround.
Bush
loses to Gore among African-Americans (71% to 18%) and among Democrats (64% to
31%), but wins all other demographic subgroups.
Bush leads among whites (64% to 30%), men (54% to 38%), women (52% to 42%),
Republicans (90% to 3%), and independents (61% to 26%).
Pitted
against Senate Majority Leader Tom Daschle, Bush widens his lead to 55% to 34%,
with 11% undecided, a 21-point margin.
Bush’s numbers inched up in all categories, but most of the six-point
difference between Daschle’s numbers and Gore’s can be found in the undecided
column, particularly among African-Americans (28%). Daschle, clearly not as well known as Gore in
Maryland, gets just 53% of the black vote, where Gore got 71%. But Bush picked up just a single point more
with African-Americans against the Senator from South Dakota. Independents give Bush his biggest gain, from
61% against Gore to 69% against Daschle.
There
is both good news and bad news for Maryland Republicans in these numbers. The good news is that it appears that it’s
still possible for a quality Republican candidate to win in Maryland under
ideal circumstances. The bad news is
that this is likely to be as good as it gets – 91% of Republicans, 32% of
Democrats, 69% of independents, and 19% of African-Americans. Getting to 50.1% won’t require numbers quite
that good, but it’s still a tough row to hoe in traditionally Democratic
Maryland.
Most
Important Issue
When
asked to name the most important issue facing the President and Congress today
in an open-ended question, just over a quarter (26%) of Marylanders surveyed
named the war in Afghanistan as the chief national concern. Jobs and the economy run a close second
(25%), commanding the attention of another quarter of the electorate. Homeland security issues and defense against
future terrorism was named by 18%.
Concerns in the second tier were the declining budget surplus (6%),
saving Social Security (4%), bipartisanship (3%), taxes (3%), character and
values (2%), and leadership (1%). The
remaining 7% offered no answer. Taken
together, the war and homeland security were named by 44% of survey
respondents.
Among
those issues fading in national importance:
Prescription drugs was named by 16% of Marylander voters in our October
2000 survey, and improving public education was named by 12% in the same
survey. Today, concern about
prescription drugs is folded into the health care category, and education
didn’t register as a national issue.
Just before the 2000 election, the top issue was saving Social Security,
named by 27% of voters surveyed.
Economic
Recession
Voters
surveyed were next asked what they believe is primarily responsible for
worsening the economic recession – the economic policies of the Bush administration,
or the September 11 terrorist attacks.
By a margin of more than two-to-one, Marylanders felt that the terrorist
attacks (47%) had done more to exacerbate the recession than the economic
policies of the Bush administration (22%).
Sixteen percent of voters surveyed opined that “neither” choice was the
primary cause, and another 9% said “both,” though neither was offered as an
option when the question was posed. The
remaining 6% offered no answer. So far,
at least, the efforts of congressional Democrats to tag Bush with the recession
seem to be falling flat.
Freedom
vs. Security
When
we first asked voters, “What do you value more:
Freedom or security?” back in October of 2000, we were probing for the
root cause of the gender gap –and we found it.
In October 2000, Maryland voters chose freedom over security by a margin
of 42% to 32%, but the gender differences were stark. Men valued freedom over security, 50% to 27%,
but security held the edge among women, 37% to 34%.
In
a reversal every bit as dramatic as the fortunes of George W. Bush, Maryland
voters, post-9/11, say they value freedom over security, 61% to 17%. Another 20% volunteer that they value “both,”
and the remaining 2% were undecided.
Men
(66%) still value freedom more than women (56%), but this time, women favor
freedom over security (23%) by a margin of two-to-one. The difference is even greater among
African-Americans. Just before the
Presidential election, black voters were almost evenly split (40% to 41%). Today, a whopping 68% of African-American
voters say they value freedom over security (just 11%).
The
question we asked may have been identical in both surveys, but its meaning is
different today than it was in October.
In our new world, we’ve been reminded that freedom is the core American
value.
Name Recognition
I am going to read you
the names of several individuals. After
I mention each name, I would like you to tell me if you recognize that
person. If you do, I would then like you
to tell me whether you have a favorable, unfavorable, or neutral opinion of
that individual.
|
|
Favorable |
Unfavorable |
Neutral |
Don’t Recognize |
|
|
|
|
|
|
|
66% |
15% |
19% |
- |
QUESTION: Do you approve or disapprove of the job George Bush is doing as president?
|
|
Approve |
Disapprove |
No Opinion |
Statewide
|
74% |
16% |
10% |
|
|
|
|
|
|
81% |
9% |
10% |
|
|
53% |
38% |
9% |
|
|
|
|
|
|
|
77% |
14% |
9% |
|
|
Women |
71% |
18% |
11% |
|
|
|
|
|
|
Democrat |
61% |
24% |
15% |
|
Republican |
96% |
1% |
3% |
|
Independent |
75% |
17% |
8% |
QUESTION: If the 2004 general election for president were held today for whom would you vote if the candidates were Al Gore, the Democrat and George Bush, the Republican?
|
|
Bush |
Gore |
Undecided |
Statewide
|
53% |
40% |
7% |
|
|
|
|
|
|
64% |
30% |
6% |
|
|
18% |
71% |
11% |
|
|
|
|
|
|
|
54% |
38% |
8% |
|
|
Women |
52% |
42% |
6% |
|
|
|
|
|
|
Democrat |
31% |
64% |
5% |
|
Republican |
90% |
3% |
7% |
|
Independent |
61% |
26% |
13% |
QUESTION: If the 2004 general election for president were held today for whom would you vote if the candidates were Tom Daschle, the Democrat and George Bush, the Republican?
|
|
Bush |
Daschle |
Undecided |
Statewide
|
55% |
34% |
11% |
|
|
|
|
|
|
66% |
28% |
6% |
|
|
19% |
53% |
28% |
|
|
|
|
|
|
|
57% |
33% |
10% |
|
|
Women |
53% |
35% |
12% |
|
|
|
|
|
|
Democrat |
32% |
55% |
13% |
|
Republican |
91% |
1% |
8% |
|
Independent |
69% |
19% |
12% |
QUESTION: Which do you value more: Freedom or security?
|
|
Freedom |
Security |
Both |
No Answer |
Statewide
|
61% |
17% |
20% |
2% |
|
|
|
|
|
|
|
59% |
19% |
20% |
2% |
|
|
68% |
11% |
19% |
2% |
|
|
|
|
|
|
|
|
66% |
13% |
20% |
3% |
|
|
Women |
56% |
23% |
20% |
1% |
|
|
|
|
|
|
|
Democrat |
56% |
20% |
22% |
2% |
|
Republican |
72% |
10% |
16% |
2% |
|
Independent |
54% |
23% |
20% |
3% |
QUESTION: In your opinion, what is the most important issue facing the President
and Congress in
War
in Afghanistan 26%
Economy/jobs 25%
Homeland
security/defense against terrorism 18%
Declining
budget surplus/emerging deficit 6%
Health
care/Medicare 5%
Saving
Social Security 4%
Bipartisanship 3%
Taxes 3%
Character/values/morals 2%
Leadership 1%
No
answer 7%
QUESTION: Which do you believe is primarily responsible for worsening the
economic recession: The economic policies of the Bush administration, or the
September 11th terrorist attacks?
Bush Administration
Policies 22%
Terrorist Attacks 47%
Neither 16%
Both 9%
No answer 6%